Storytelling
Good novel story has a plot, characters and a message. Good product story has a plot, users and a perceived value.
To conclude with, before a developer writes a line of code, or a designer creates a single wireframe, or a marketer writes a line of copy, you need to have established the story your product is going to tell the world. In a world where consumers are overwhelmed with options, products that want to be noticed and adopted must be rooted in the ‘why’.
To conclude with, before a developer writes a line of code, or a designer creates a single wireframe, or a marketer writes a line of copy, you need to have established the story your product is going to tell the world. In a world where consumers are overwhelmed with options, products that want to be noticed and adopted must be rooted in the ‘why’.
- Alex Alexakis, Product Manager at Workable, source
My role
Building out value proposition: who does what and why
Core competencies
Great written and verbal market communication skills
Business development and product evangelization
Cross-analysis of products and processes
Creating and testing hypotheses
Prototyping and user tests
My role
Building out value proposition: who does what and why
Core competencies
Great written and verbal market communication skills
Business development and product evangelization
Cross-analysis of products and processes
Creating and testing hypotheses
Prototyping and user tests