Problem framing

Problem framing is a proper diagnosis of a problem and a development of a right solution.

Stupidity is overlooking or dismissing crucial information.

Imagine:
Is an elevator in your building too slow? What is then a solution? Install a faster elevator!
However, it is a major investment with some inconvenience for residents and visitors. What about a new problem framing?

Elevator users are bored waiting for an elevator. They do not need a new elevator, they need to spend somehow their time while waiting.
That was the problem re-framing. If it is done properly, then new solutions can be developed:

• What about installing some mirrors by an elevator? 
• Play some music. 
• Install a hand sanitizer.

Make the wait feel shorter. 
That is the right solution for the right problem. Are you sure you are solving the right problems? (source)

My role
Qualitative analysis and data analysis to identify an user problem

Core competencies

Selecting the most appropriate customer research methodology and techniques
Communicating with clients to understand and document the business objectives
Designing research plans for products in all stages of the Product Life Cycle
Basic statistics and visualization skills to explore quantitative data

Writing reports and making actionable recommendation